Strategic Group Analysis of Toy and Gaming Industry Essay

Ideal Group Research of Gadget and Video game Manufacturing Companies The toy and gaming developing industry could be broadly labeled into two groups. The foremost is game producers for electronics in which manufacturers design and program game titles targeted to older children and youngsters. The two strategic groups that exist are video gaming manufacturers to get game console systems and manufacturers for online game titles. In today's market, the three major video game console devices are Nintendo Wii, Microsoft's Xbox 360, and Sony's PlayStation 3. A major third party these companies use outsourcing for to can be Valve Corp., the manufacturer and software designer for video games such as Burial place Raider, Homeowner Evil, and Star Battles. They have appreciated a trustworthiness of being one of the the majority of highly respectable entertainment game manufacturers because of the award winning software program design and innovative division platforms. Their very own biggest competition is Activision, a around the world developer, author, and distributor of fun gaming computer software for both equally computer and console online games. Since the business was founded more than three decades ago, they have merged with Vivendi Games to become a major competitor for all company giants in the computer and game gaming console entertainment sector. In addition to being the creator of Call of Duty and Guitar Hero, they have your own rights to all or any world famous video games developed by Blizzard Entertainment, including World of Warcraft, StarCraft, and Leviatan. The second category for video game and toy manufacturers are non-electronic doll manufacturers whose target market happen to be young children ages 12 and under. The strategic teams for this particular industry happen to be action figures and dolls, and also board game and puzzle suppliers. Since youngsters are accustomed to changing toys often , the main focus is usually their costs strategy and product variation. Mattel Inc. is world's largest toy manufacturing firm and the dominating competitor for all toy manufacturing...

Cited: Fortune & Money. " 75 Best Businesses To Work For. ” CNNMoney. n. m. Retrieved about 18 Feb. 2013. Summary retrieved by http://money.cnn.com/magazines/fortune/bestcompanies/2011 /snapshots/59. html