Marketing Plan - Restaurant

 Marketing Strategy - Restaurant Essay

Working Head: La Cocina sobre Stickney ® Logan Sq is

La Cocina sobre Stickney ® Logan Rectangular

Advertising Plan

DeVry University

Essie Fregoso

Organization 319

La Cocina sobre Stickney

Logan Square

Table of Material

Page

Business Summary4

1 ) Company Description4

installment payments on your Strategic Target Plan5

Mission5

Goals non-financial5

Goals Monetary ………………………………………. ……………………………………………. ………………………………5

Competitive benefit ……. ………………………………………………………………………………………………….. 6

3. Situational Analysis……………………………………………………………………………………………………………….. six

SWOT Analysis6

Environmental Search within Chart7

Environmental Analysis8

Social almost eight

Economic……………………………………………………………………………………………………………………………9

Technological ……………………………………………………………………………………………………………………. 9

Competitive……………………………………………………………………………………….. ………………………………9

Regulatory.. ……………………………………………………………………………………………………………….. ………9

4. Customer Analysis10

Advertising Product Objectives4

Market-Product Grid5

Target Markets6

Points of Difference6

Positioning6

5. Sector Analysis10

6th. Market Item Focus11

Industry Grid12

7. Financial Projections13

Price Points14

Break Even Evaluation 15

Sales Forecast Chart………. ……………………………………………………………………………………………………. 16

8. Marketing Strategy16

Gantt Chart18

Promoting Strategy18

9. Corporation ………………………………………………………………………………………………………………………. nineteen

12. Evaluation …………………………………………………………………………………………………………………………. 20

Sortie

Appendix A: La Gastronomia en Stickney ® Logan Square menu21

Appendix B: La Cocina en Stickney ® Logan Square menu22

Appendix C: La Cocina en Stickney ® Logan Square photos24

11. Bibliography ……………………………………………………………………………………………………………………….. twenty-five

Executive Brief summary

La Culinaria en Stickney ® Logan Square is known as a recently opened up restaurant inside the Logan Square community. Specialized in offering the finest quality food, service, and social entertainment we seek to make this area a preferred experience, not simply dinner.

Essie Correa-Fregoso an experienced food service supervisor with a level in Business Supervision has more than twenty years in the food industry and will bring the expertise in operations administration that has manufactured the Stickney location famous to the Logan Square position. Ben Paciencia, Evelyn Hernandez, and Edith Beardsmore, jointly have more than 30 years of knowledge as cooks and their dedication to top quality food preparation and design can make this site successful.

The Logan Square community offers an amazing opportunity for accomplishment due to location and demographics of the human population. One of Chicago's most known neighborhoods with its mansions and wide arrivee it boasts the Logan Square Auditorium, the Logan Square Cinema, and Lewis Mansion as entertainment spots within going for walks distance. These types of venues can consistently present La Gastronomia en Stickney ® Logan Square a top of the line clientele. 1 ) Company Description

La Gastronomia en Stickney ® released its personal unsecured restaurant in Stickney, Illinois in the springtime of 2008. Founded by Ben Paciencia along with his partner Essie Correa-Fregoso and his sibling Evelyn Hernandez, La Gastronomia en Stickney ® brought a new flavor to this just- south of Chicago small town. Each a wonderful chef within their own proper, they have teamed up to create and provide the Logan Square community the same genuine and superior quality fare while the Stickney location. Puerto Rican food preparation at its best is what you will see at this sit down restaurant supplying a full support bar and desserts simply by renowned pastry Chef Edith Beardmore, including her desired Guava Bows Cheesecake. To not be confused with similar restaurants located close to Humboldt Recreation area, this...

Bibliography: Restaurant: Estrella (nd) Bloomberg Business Week. Retrieved upon June nineteen, 2011 via

http://images.businessweek.com/ss/07/12/1220_groovy_london/source/6.htm

Timesunion. com. (2010). Recovered on June 18, 2011 from

http://blog.timesunion.com/payitforward/can-you-find-it-in-your-heart-to-forgive-me/791/

Stensson, A. (2011). Restaurant Market Sales Switch Positive this year after 3 Tough Years.

Nationwide Restaurant Association. Retrieved Summer 18, 2011 from http://www.restaurant.org/

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