Valuable lessons have been discovered because of the Odwalla crisis in October mil novecentos e noventa e seis. Odwalla discussed the catastrophe head on with open and honest intentions. The remember strategy that was integrated hinged about four objectives: constant inner communication, personalized customer service, quickly and successful response, and responsibility. That may be admitting the moment wrong. Acquire maintaining this strategy they were able to survive might have been a destructive end to the business.
About October 30, 1996, your Washington Environmental Health Services notified the CEO of Odwalla, Stephen Williamson, of a possible epidemiological link between several situations of E. Coli 0157: H7 and their apple juice. Williamson had a decision at that time to either ignore the problem until there was the official confirmation, which will did not come until Nov 5, 1996, or under your own accord instigate a recall in the tainted goods. His choice to buy the call to mind immediately released their survival strategy. Williamson completed this kind of recall inside 48 several hours of the awful news. This kind of recall approach was not lawfully necessary. Nevertheless , it was the ethical and responsible move to make.
Odwalla had a vision statement it was regarding nourishing the entire body whole, yet people were receiving sick from other product. And also one young child died. Williamson followed their particular core principles of trustworthiness, integrity and sustainability. They did not make an effort to defend its policy against pasteurization instead the company confessed its errors. They were kept accountable for all their negligence and product liability. They pleaded guilty to federal criminal charges and agreed to pay a 1. 5 million fine for its involvement in the Electronic. Coli outbreak. They endured the consequences with no hiding all their head in the sand, thinking the customers deserved to learn the truth.
To become part of the urgent meeting when Williamson and management had been reviewing the options and organising their approach would have been extremely nerve-racking....