Master

 Master Composition

MEDIA CAMPAIGN PROGRAMME PERTAINING TO ABS HAIR ATTACHMENT

MANUFACTURED BY

(GROUP 3)

Ayara, Muyiwa Gideon129083009

Tom-West, Ibinabo050912045

Olorede, Jimoh129083039

Atanda, Tinuola129083089

Ajisegbe, Temitayo 129083075

Dosu, Tayo119083053

Since Requirement for:

Program Title: POREM 842

Program Title: Mass media Workshop to get PR and Advert

MASS COMMUNICATION SECTION

UNIVERSITY OF LAGOS

Lecturer-In-Charge

Dr . Adepoju Tejumaye

Feb ., 2014.

CONDITION ANALYSIS

PRODUCT HISTORY

ABDOMINAL MUSCLES hair parts, which is manufactured by Mogbogu Limited has been in existence since year 2000 and it is a widely acquired product with a lot of women in the Southwest Region exactly where it is staying distributed. The states exactly where this product is being distributed happen to be Lagos, Oyo, Osun, Ogun, Ekiti and Ondo correspondingly. Before STOMACH MUSCLES attachments will be distributed for the states for sale, the population of ladies in these says is placed into consideration in fact it is recorded to become one of the best seling attachments all over the region. The need for this item has grown over the years. The merchandise is good, exceptional and excellent in its category. Testimonials and Sales data over the years have proven these kinds of facts. However , ABS parts began to knowledge very low product sales shortly after this kind of prestigious agency; Joy Advertising and marketing Agency overtook the advertising of the merchandise in 2011. Following research has recently been carried out to salvage the and skills of this esteemed advertising company to find out the why there exists a decrease in revenue of AB MUSCLES hair connection since it overtook advertising or marketing this. It discovered that The method good

The item is competitively priced

The advertising campaign excellent but the just problem that was found out was that the media space and buying the time has been the time hath been wrong. PRODUCT SALES HISTORY

The amount of sales created by Mogbogu limited has been in the ascending buy since inception (2000) until 2011 when it started nose-diving by the day. Here are the facts and figures of the sales of the brand across the six states in the South-West region in the last your five years. 2k Record

STATE(S)

UNIT SELLING PRICE (N)

TOTAL SALES OF PACKS (NO. )

LAGOS

800

7847500

OYO

800

7837200

OSUN

800

7837350

OGUN

800

7847000

EKITI

800

7821050

ONDO

800

7817000

TOTAL

47, 007, 100

2003 Record

STATE(S)

UNIT VALUE (N)

TOTAL SALES OF PACKS (NO. )

LAGOS

800

7848000

OYO

800

7847300

OSUN

800

7838550

OGUN

800

7848500

EKITI

800

7831055

ONDO

800

7817508

TOTAL

47, 030, 913

2006 Record

STATE(S)

PRODUCT PRICE (N)

TOTAL SALES OF BAGS (NO. )

LAGOS

eight hundred fifty

8847560

OYO

850

8837200

OSUN

850

8837350

OGUN

850

8847000

EKITI

850

8821050

ONDO

850

8817000

TOTAL

53, 007, one hundred sixty

2008 Record

STATE (S)

UNIT PRICE (N)

TOTAL SALES OF PACKS (NO. )

LAGOS

900

8849560

OYO

900

8839200

OSUN

900

8839350

OGUN

nine hundred

8849000

EKITI

900

8829050

ONDO

nine hundred

8819000

TOTAL

53, 025, 160

2011 Record

CONDITION (S)

UNIT PRICE (N)

TOTAL SALES OF PACKS (NO. )

LAGOS

nine hundred

6849560

OYO

900

4839200

OSUN

900

3839350

OGUN

900

3849000

EKITI

nine hundred

3829050

ONDO

900

3819000

TOTAL

twenty seven, 025, one hundred sixty

2013 Record

STATE (S)

UNIT VALUE (N)

TOTAL SALES OF PACKS (NO. )

LAGOS

900

5849560

OYO

nine hundred

4839100

OSUN

900

3839340

OGUN

900

3848000

EKITI

900

3824050

ONDO

nine hundred

3814500

TOTAL

26, 014, 550

Through the records previously mentioned, it is obvious that there is a continuous decrease in the number of sales because the agency overtook the responsibility of advertising ABS attachments ACTIVITIES OF COMPETITION

From the review earlier carried out, it was learned that ABS Frizzy hair Attachments has five rivalling brands available in the market. However , STOMACH MUSCLES Hair Add-on has no compete with in the quality of their hair feel; while other brands make use of man made hair, ABDOMINAL MUSCLES attachment runs on the higher quality of hair which is the fully human frizzy hair. Below can be an analysis of the current marketing...

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