Case Study a couple of 1

 Essay in Case Study 2 1

For the exclusive make use of R. Kazemzadeh

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To Move or perhaps not to Move:

Cathay Pacific Airways

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In 1991, an exploding market and fire caused a shut-down for one of Cathay Pacific's Data Centre office buildings in Hong Kong. This was a great unprecedented event for Cathay Pacific. Even though the Company managed to restore the systems in just thirteen hours after the devastation recovery operation began, as well as the overall influence on the Company's organization was stored to a minimum, you can actually senior managing realised which the Company ought not to be exposed to this kind of a risk again.

Instant question elevated was: how could the Company assure the security of its Info Centre procedure? The overloaded situation in the multi-tenanted business office buildings in Hong Kong acquired already put limitations for the Data Middle, as it was working out of three separate offices. May Hong Kong provide the solution?

Firm Background

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Cathay Pacific is an international aircarrier with a secret reputation to get service and technical top quality. Its head office is based in Hong Kong, the heart of Asia. It was founded in 1946 with two DC-3s. In 1960, most of the aircraft got piston machines, and by 1970 it had a great all-jet fast. By 1980 the Company had a full foreign network. Towards the end of 1991, Cathay Pacific cycles was operating 45 wide-bodied aircraft [Exhibit 1], with above 12, 747 staff [Exhibit 2], flying by Hong Kong to 39 spots in twenty-seven countries and territories all over the world. In association with Hk Dragon Airlines, it had indirectly extended it is regional course network to 24 cities in Chinese suppliers and 8 other Asian countries. The Company presented scheduled traveling services on five regions: Asia, America, Australia, The european union and The african continent. In 1976, one traveling aircraft was converted to a freighter, therefore marking the Airline's access into the competitive air valuables market. The Airline's 1st B747-200 shipping aircraft became a member of the navy in 1982, and two more were sent in 1987 and 1990.

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Pauline Ng well prepared this case together with Loretta Tsang under the direction of Doctor Ali Farrenheit. Farhoomand intended for class discussion. The case is certainly not intended to show effective or ineffective managing of discussion or perhaps business procedures.

This case is definitely part of a project funded by a teaching development grant from your University Scholarships Committee (UGC) of Hk.

CopyrightВ© 98 The University or college of Hk. No component to this syndication may be reproduced, or transmitted in any form or in any respect - electronic digital, mechanical, photocopying, recording, or else (including the Internet) with no permission with the University of Hong Kong. Ref. 98/02C

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This record is authorized for instructor review use only by Reza Kazemzadeh Tarbiat Modares University until The fall of 2014. Copying or posting is an infringement of copyright. [email protected] harvard. edu or 617. 783. 7860

For the exclusive use of R. Kazemzadeh

To Move or perhaps not to Move: Cathay Pacific Airways

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Ref: 98/02C

In 1987, Cathay Pacific's status as one of the world's top airlines was recognised because it received one of many industry's most coveted awards, Air Travel World magazine's Airline in the Year Honor.

Geographic Scope

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Cathay Pacific's hub was located in Hong Kong where it is parent business - Swire Group had a well-developed network and connections. Creating routes from Hong Kong aligned with its focus on " The Heart of Asia” and " The Airline of Hong Kong”. Furthermore, the Swire Group was very conversant with the Asia Pacific cycles region, in a way that Cathay Pacific cycles could find and acquire the most appropriate place for settling up the routes in Asian cities. However , although the Airline was mainly located in the Oriental region, the customers originated in all over the world. Therefore, Cathay Pacific developed product sales offices all over the globe. The construction of the principal activities of Cathay Pacific cycles...

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