E-commerce: A study within the use and impact from it in the supply chain of Indian Developing Sector

 Essay about Ecommerce: A study on the use and effect of IT in the supply sequence of Of india Manufacturing Sector



Posted by

Akash Kumar Shah

Batch 2013-2015

in incomplete fulfillment pertaining to the award of the degree of


beneath the guidance of





This really is to certify that this task report Obtaining inexpensive RFID implementation is actually a bonafide function of Rohini S Vangury in part completing Masters a manager Studies and has been done under my guidance

The Project is in the nature of original function that has less than far been submitted for just about any degree of this university.

Research of work and sources of information have been given at the end with the project

Signature of the Candidate

Forwarded throughout the Research Information

Signature with the Guide

Mr. SuhasPrabhu


I, Akash Kumar Shah hereby announce that the thesis, entitled " E-BUSINESS: A REPORT ON THE WORK WITH AND INFLUENCE OF INFORMATION TECHNOLOGY IN THE SUPPLY CHAIN OF INDIAN PRODUCTION SECTOR”, posted to the University or college of Mumbai, Mumbai in partial fulfilment of the requirements for the award of the Degree of GRASP OF SUPERVISION STUDIES is a record of original and independent study done by me personally during 2014-2015 under the direction and direction of Suhas Prabhu, Zagdu Singh charitable trust Thakur Institute of Management Research & Exploration, Mumbai.



(Akash Kumar Shah)


Today's organization environment is more competitive than it has been before due to the positive effect. Manufacturers will be faced with doubtful demand and possess to deal with well informed and more and more demanding customers. This has required them to purchase Information Technology (IT) in their supply chains to respond better to the needs of shoppers. Practitioners and researchers have found it difficult to justify the role than it to improve organization performance positively. This study explores just how IT in downstream supply chain affects the competitive marketing efficiency of the company. Adopting the resource-based perspective of the company as the theoretical structure, the current analyze hypothesizes that firm THAT resources (e. g. THIS Advancement and IT Alignment) facilitate supply chain functions which lead to first order operational benefits and ideal marketing benefits. These rewards will in return affect the business's competitive marketing performance.. The analysis assesses the effect of IT inside the downstream source chain within the outcome varying – competitive marketing performance. This scientific research is based on the answers from 307 managers in supply sequence, logistics, revenue, marketing and businesses in American indian manufacturing organizations. The data was put through a statistical research to test pertaining to content, build validity and reliability. Further more a structural equation style was developed to evaluate the relationships between IT resources, Supply chain functions and Competitive Marketing Performance outcomes. Additionally , Multiple Regression analysis was used to analyze the various relationships in the dimension and item level. Canonical correlation was used to try the comparative influence of both operational benefits and strategic advertising benefits upon Competitive Advertising Performance. The investigation findings support the speculation that the competitive business environment has led to a larger extent of usage of THAT. Such usage has led to greater IT Growth (advanced technology utilization) and IT Position (with route partners). The effect of this kind of IT solutions is mediated by supply chain capacities which improve the operational and strategic marketing benefits of the firm. These two benefits jointly have a positive impact on...

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Blunch, N. L. (2008), Introduction to SEM applying SPSS and AMOS, Sage, New Delhi.

Chopra, S., Meindl, P

Captain christopher, M. (2005), Logistics and Supply chain management: Creating value adding sites, Prentice Corridor, Harlow.

Datamonitor Report (2009), " Software in India”.

Emmet, T. and Crocker, B. (2006), The Relationship-Driven Supply String: Creating a Lifestyle of Collaboration Throughout the String, Gower Technological Press, Aldershot.

Hair, J. F. Jr., Black, W. C., Babin, B. L., Anderson, R. E. and Tatham, R. L. (2008), Multivariate Info Analysis, Dorling Kindersley, Fresh Delhi.

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Hoover, T. E. Junior., Eloranta Elizabeth., Holmstrom, T. and Huttunen, K. (2001), Managing the Demand-Supply Chain, John Wiley & Sons, New York.

Kline, R. M. (2005), Principles and practice of Strength Equation Modeling, Guildford Press, New York.

Kotzab, H. Seuring, S. A. and Muller, M. (2005), " Exploration Methodologies in Supply Sequence Management, Physica-Verlag, New York.

Mentzer, J. Big t., Myers M. B. and Stank Big t. P. (2007), Handbook of Global Supply chain management, Sage, New Delhi.

NASSCOM survey (2010), " A Roadmap to Enhance ICT Adoption inside the Indian Making Sector”.

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Simchi-Levi M., Kaminsky, P


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