Crm at Icici Traditional bank

 Essay about Crm for Icici Bank

CUSTOMER ROMANTIC RELATIONSHIP MANAGEMENT – BECAUSE OUR BUSINESS IS ALL ABOUT GROWING JOINTLY CASE STUDY: ICICI BANK

SELLING MANAGEMENT

BY

AKANKSHA CHOUDHARY

088503

BMS III, SIXTH SEMESTER

ST FRANCIS DEGREE COLLEGE FOR LADIES

2010-2011

PHASE OF ARTICLES

1 . Intro

2 . Consumer relationship

three or more. Origin of customer relationship management (CRM)

4. Features of CRM

a few. Perspectives of CRM

6. Customer relationship measurement

six. Types of CRM systems

8. Opportunity of CRM

9. CRM business cycle

10. Pieces of CRM

10. CRM software's

12. CUSTOMER RELATIONSHIP MANAGEMENT and marketing

13. Half a dozen market framework

14. Work flow of CRM

12-15. Process of CRM

16. Causes of adopting CRM: The Business Motorists

17. Rules of CRM

18. Common myths of CUSTOMER RELATIONSHIP MANAGEMENT

19. Use of technology in CRM

20. CRM leaders

21. Benefits of CRM

twenty-two. Challenges in CRM

23. CRM concerns

24. Case study: ICICI bank's CRM initiatives

25. Conclusions

INTRODUCTION

Client relationship managing (CRM) is actually a broadly known, widely-implemented strategy for managing and nurturing a company's communications with clients, clients and sales prospective customers. It requires using technology to organize, handle, and synchronize business processes—principally sales actions, but likewise those to get marketing, customer service, and tech support team. The overall desired goals are to find, attract, and win new customers, nurture and retain these the company currently has, entice former clientele back into the fold, and minimize the costs of marketing and consumer service. Customer relationship supervision denotes a company-wide business strategy enjoying all client-facing departments and even beyond. When an implementation is effective, people, operations, and technology work in synergy to increase earnings, and reduce functional costs.

An organization will shop information that is related to buyers, and they will spend time analyzing this so that it can be used for this purpose. There are a number of main reasons why CRM is now so important within the last 10 years. The competition in the global market has become highly competitive, and it may be easier for customers to switch firms if they are unhappy with the services they get. One of the primary desired goals of CRM is to maintain clients. When it is used properly, a company can build a relationship with their consumers that can last a lifetime. Customer marriage management equipment will generally come in the form of software. Each software program may vary in the way this approaches CRM. It is important to understand that CRM is more than just a technology.

Consumer relationship supervision could be better defined as being a methodology, a technique that a company will use to attain their desired goals. It should be directly connected to the idea of the business. It must information all of its policies, and it must be an important part of customer care and advertising. If this is not done, the CRM system will become a failure. There are many of issues the ideal CRM system should have. It should allow the organization to find the elements that fascination their customers one of the most. A company need to realize that it truly is impossible so they can succeed if perhaps they do not focus on the wishes and needs of their customers. Client relationship supervision is a powerful system that will allow them to do this.

It is also essential for the Crm database to promote a beliefs that is oriented towards the consumers. While this could sound like sound judgment, there are a considerable number of companies that have failed to do it, and their businesses endured as a result. With CRM, the client is always correct, and they are the most crucial factor in the success of the company. Also, it is important for the corporation to use procedures that are determined by their customers. This will greatly idea the odds of success inside their favor. When CRM should not be viewed as a technology, it is necessary to realize that...

Bibliography: 2. http://www.stalkked.com/?s=crm

2. http://marketingteacher.com/lesson-store/lesson-crm.html

* http://en.wikipedia.org/wiki/Customer_relationship_management

* http://www.crminfoline.com/crm-articles/crm-process.htm

2. http://www.managementstudyguide.com/what-is-crm.htm

* THE IMPACT OF CUSTOMER MARRIAGE MANAGEMENT, Satoshi Ueno, USJP Occasional Daily news 06-13

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