Teacher: Menno de Lind van Wijngaarden
Case Study: 2, Kongstrup Equipment Factory
1: Michiel Witting
two: Frederic KГјpers
3: Cas Schoonderwoerd
1 ) List the challenges facing Kongstrup following your collapse in the alliance with MB. How can they have ready better for the break-up? All distribution and revenue activities were in total ruins after the cancellation. They must be involved whit the syndication and sales activities whilst they had an agreement with MEGABYTES and not permit MB carry out all the work. It wasn't most ruined since they really know what to do with the distribution and sales activities. The useful structure has not been efficient.
There were a lot of environmental changes what is among the weaknesses of the functional composition. They should have got noticed the breach with MB and know with that there will come environmental changes therefore they could start previously with changing their creation. Also they'd a comprehensive more and more product range, that is not good for a functional structure. There was no suitable organizational framework.
When they claim they have a functional structure they need to have one or a few products, but they a new wide range of items. So they need to concentrate on generating one item, or move from practical structure to divisional framework. The fact the company did not have very much experience in handling downturn was a problem for Kongstrup. This was not really their fold, nevertheless the management could have read something to fix the issue and find out a little bit how to proceed. They had to change some crucial decisions while soons because they were applied. Never regarded as which technique you can use in its client relations. That they had to consider it way previous, before the co-operation they also sold to customers thus they should include experience with buyers and understand something about the strategy to encounter them. The final outcome...