Btec Business Level 3 Unit D1 Example Exploration Paper

п»їMichael Awomolo

Unit three or more D1

Summary of marketing

D1 Evaluation in the businesses marketing techniques plus the effectiveness with the businesses activities.


From this report I am writing about the effectiveness of the marketing technique used by the business of my personal choice which is Adidas AKTIENGESELLSCHAFT. Also I am using my research for making judgements.

Adidas AG can be described as German sports activities clothing maker and parent company from the Adidas Group, which involves the Reebok sportswear organization, TaylorMade-Adidas golfing company (including Ashworth), and Rockport.

Adidas uses brand awareness to advertise there organization and its items, like football boots. They are also the kit service provider, to the German born national soccer team; Adidas also benefactors the Argentine, Japanese, Mexican, Scottish, The spanish language and Colombian national sports teams, and the like. Adidas is incredibly active for sponsoring top football night clubs in Philippines such as Bayern Munich, Schalke, Hamburg, Bajuware (umgangssprachlich) Leverkusen, and VfL Wolfsburg and leading football night clubs worldwide just like R. H. C. Anderlecht, Rapid Vienna, Real Madrid C. N., AC Milan, Dynamo Kyiv, Chelsea, Lyon, AFC Ajax, Galatasaray, Benfica, Fenerbahçe, Panathinaikos, Bolton Wanderers and many others.

As they use company awareness they are going to always be a well-known company as a lot of persons watch soccer and basketball is a major international sport therefore when big football night clubs like Genuine Madrid and Chelsea have on there products with Nike sponsoring the clubs, each of the clubs fans will always wish to check whom Adidas can be as a company, and Adidas could make money through the football night clubs as they should receive a lot of customers who like basketball and sporting activities.

Adidas diversified into the item market after doing well in the sports apparel market, because they did this they made, deodorants, fragrances, aftershaves, lotions and creams, watches, eye-wear, and carriers.

Entering the item market resulted in they could sell goods to a wider range of people,...

Bibliography: www.google.co.uk