п»їAdvantages and Disadvantages on The positive effect
The advantages and disadvantages of customizing products can end up being summarized because following factors. Advantages:
1 . Innovation concepts, which are ideal to modify changeable customers' preferences. With all the development of technology, customers choices are always updated due to global information transmit. Global Managers are capable to create more innovative products to keep and broaden global market segments. 2 . Localization, which can avoid cultural issue between neighborhood customers and global company, avoid future failure of investment of subsidiary of local company. Global managers must consider customizing items to conform to local countrywide traits and policies. a few. On-time follow-up, which is necessary to find and solve customers' problems, renovate and satisfy their requirements, to bring up to date and enhance the level of global marketing. Global managers are in charge of for on time feedback to customizing goods. 4. Market segment, which is flexible for global manages to make differential marketing strategy for different products in several markets. Several products with lower price and higher frequency consumption can be tailored standardization approach, which several products with high price and lower frequency usage could be adapted customization strategy. Drawbacks:
1 ) High making costs. In order to adapt diverse customers choices in different markets, global businesses must put their products into different making process, or different assessment system, or perhaps different package deal operation, and so forth so that the numerous be personalized to sales in the global market. 2 . Unavoidable national barriers. Almost every country established national operate barriers or policies to shield local firms business. Plus some of countries have their own social and spiritual, own living habits, global companies are challenging to enter inside without any dangers or attempts. 3. Unnecessary market researches. Global corporations have to add...