06.09.2019
 Banlalink Markating Position in Bangladesh Dissertation

Well prepared For,

Maryland. Zahir Uddin Arif

Visiting Faculty

Stamford University, Bangladesh

Prepared By,

|Name |ID# | |MD. SAJEB KHAN |04412182 | |FIRUN AZADY BITHIKA |04412181

Program: MASTER OF BUSINESS ADMINISTATION

DEPARTMENT OF BUSINESS ADMINITRATION

STAMFORD COLLEGE OR UNIVERSITY BANGLADESH

MATTER:

MARKRTING BLEND & STP FOREX ANALYSIS OF BANGLALINK

Table of Content

| Dramon No . Facts |Page No . | | |Executive Summary |4 | |1 |Company Profile |5 | |1. 1 |Bangladesh Telecommunication Industry |5 | |1. two |Business Collection |5 | |1. a few |Planning Marketing |6 | |1. 5 |Slogan of Banglalink " Making difference” |6 | |2 |Marketing Mix |6 | |2. 1 |Product |6 | |2. a couple of | Price |9 | |2. 3 | Place (Distribution) |10 | |2. 4 |Promotion |10 | |3 | SOWT examination |13 | |4 | STP research of Banglalink |14 | |4. 1 | Segmentation and Aimed towards |14 | |4. two |Market Setting of Banglalink |15 | |5 |Conclusion |18 | |6 |References |19 | Executive Synopsis

Identify with the grassroots needs and sink into appropriate interaction services to perk up quality lifestyle is the pledge of ‘Banglalink'. After re-branding its operation under the transact name " Banglalink” right after the acquisition of OTH (Orascom Telecom Holding), it started to provide its subscribers with basic tone of voice services, messages services and value-added providers. The Banglalink family is made up with a selection of passionate individuals, uniquely skilled from different disciplines but working to a common eyesight. Banglalink until the end of time develop and look after a strategic in shape between the business goals and capabilities and its particular changing promoting opportunities. That engrosses identifying a lucid company quest, setting promoting objectives, developing a audio business portfolio and matching functional strategies.

As an emergent organization the promoting mix and STP analysis of Banglalink is made up carefully and respectfully after inspecting various factors of the marketplace. Banglalink styles...

References: • Kotler, Philip & Armstrong, Gary (13th ed. ) 2009, Concepts of Marketing, Prentice Hall, Inc., India.

• Philip Kotler & Kevin Lane (13th ed. ) 2011-2012, Promoting Management, Prentice Hall, Inc., India.

• Banglalink webpage 2011, viewed,

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