Well prepared For,
Maryland. Zahir Uddin Arif
Stamford University, Bangladesh
|Name |ID# | |MD. SAJEB KHAN |04412182 | |FIRUN AZADY BITHIKA |04412181
Program: MASTER OF BUSINESS ADMINISTATION
DEPARTMENT OF BUSINESS ADMINITRATION
STAMFORD COLLEGE OR UNIVERSITY BANGLADESH
MARKRTING BLEND & STP FOREX ANALYSIS OF BANGLALINK
Table of Content
| Dramon No . Facts |Page No . | | |Executive Summary |4 | |1 |Company Profile |5 | |1. 1 |Bangladesh Telecommunication Industry |5 | |1. two |Business Collection |5 | |1. a few |Planning Marketing |6 | |1. 5 |Slogan of Banglalink " Making differenceвЂќ |6 | |2 |Marketing Mix |6 | |2. 1 |Product |6 | |2. a couple of | Price |9 | |2. 3 | Place (Distribution) |10 | |2. 4 |Promotion |10 | |3 | SOWT examination |13 | |4 | STP research of Banglalink |14 | |4. 1 | Segmentation and Aimed towards |14 | |4. two |Market Setting of Banglalink |15 | |5 |Conclusion |18 | |6 |References |19 | Executive Synopsis
Identify with the grassroots needs and sink into appropriate interaction services to perk up quality lifestyle is the pledge of вЂBanglalink'. After re-branding its operation under the transact name " BanglalinkвЂќ right after the acquisition of OTH (Orascom Telecom Holding), it started to provide its subscribers with basic tone of voice services, messages services and value-added providers. The Banglalink family is made up with a selection of passionate individuals, uniquely skilled from different disciplines but working to a common eyesight. Banglalink until the end of time develop and look after a strategic in shape between the business goals and capabilities and its particular changing promoting opportunities. That engrosses identifying a lucid company quest, setting promoting objectives, developing a audio business portfolio and matching functional strategies.
As an emergent organization the promoting mix and STP analysis of Banglalink is made up carefully and respectfully after inspecting various factors of the marketplace. Banglalink styles...
References: вЂў Kotler, Philip & Armstrong, Gary (13th ed. ) 2009, Concepts of Marketing, Prentice Hall, Inc., India.
вЂў Philip Kotler & Kevin Lane (13th ed. ) 2011-2012, Promoting Management, Prentice Hall, Inc., India.
вЂў Banglalink webpage 2011, viewed,